Animal-free & cruelty-free
Your customers know at a glance that the product is free of animal ingredients and cruelty in its making.
Independent vegan certification
Validated Vegan is an independent, third-party vegan certification body. We certify food, cosmetics, supplements and everyday products — audited ingredient by ingredient, so the word on your label means exactly what your customers expect.
Who we are
Validated Vegan helps brands reach new markets by proving their products meet the strictest expectations of vegan consumers worldwide.
Every product we certify is researched, inspected, audited and analysed — from its primary ingredients down to the processing aids and filtering agents most labels never mention. Only products that pass in full carry our seal.
Our mission and valuesWhat our seal guarantees
We look for animal-derived inputs in every ingredient and every process step — including the ones that never appear on an ingredient list.
Your customers know at a glance that the product is free of animal ingredients and cruelty in its making.
From dyes to clarifying agents, every ingredient is verified free of animal by-products before certification.
Cosmetics, toiletries and supplements are often animal-tested. We verify that yours — and its ingredients — are not.
Dairy hides in many foods. We double-check secondary ingredients so even trace dairy sources are ruled out.
The certification process
Most applications are certified within 4–6 weeks. Quick, complete responses to our questions keep things moving.
Tell us about your product, its ingredients, shared equipment and any animal-testing history. We reply with a fee quote.
Provide documentation showing each ingredient is not animal-derived and has not been tested on animals.
Our auditors trace ingredients to their source and review your manufacturing process in detail.
Once everything is approved, you receive a Letter of Certification, valid for one year and renewed by annual audit.
What we certify
We certify individual products — anywhere in the world — under one global trademark.
We certify products only — not whole companies, plants, restaurants or people. See what we certify.
“Vegan” has no single legal definition. That’s exactly why an independent seal matters.
Brands have claimed products were vegan only for inspections to reveal cross-contamination. Vegan shoppers rely on certification bodies to weed out the imposters — and they reward the brands that prove it.
Why certify
Our published standard spells out exactly what is and isn’t allowed — from bone-char-filtered sugar to animal-derived processing aids.
A third-party audit by experienced inspectors carries weight that a self-declared “vegan” claim never can.
Certified products stand out on shelf and online to a fast-growing audience that actively seeks vegan-verified goods.
Get certified
Answer a few questions about your product and we’ll send an affordable, custom certification quote.